Promoter AcademyTraining, Scoring, and Retention

140 promoters · 15 regions · One integrated system

📚

Training Academy

3 tenure levels, 10 modules, 4 languages

📊

Performance Scoring

100-point composite, monthly tracking

💬

Customer Feedback

NPS capture, mystery shopping audits

🤝

Retention + Referrals

Tenure bonuses, referral incentives

Composite Score (100 pts)

Academy Score
25 pts
Sales vs Target
20 pts
Mystery Shopping
15 pts
Attendance
15 pts
Customer NPS
15 pts
SOP + Peer Review
10 pts
🥇
Gold
90-100
2x bonus
🥈
Silver
75-89
1.5x bonus
🥉
Bronze
60-74
1x bonus
⚠️
At Risk
<60
Coaching
90%
Training completion
-40%
Attrition reduction
1.4x
Sales lift

Prototype by Tessarakt · June 2026

Promoter Academy

DeHaat Honest Farms
A

Namaste, Anjali 👋

Level 1 · Foundation · West Zone

40%

Overall Progress

4 of 10 modules completed

Level 1: Foundation
🌱

Understanding DeHaat

Brand story, mission, farmer network

+2.0 pts earned
✅
🛡️

Pesticide-Free Difference

230+ quality checks, lab-tested promise

+2.0 pts earned
✅
🌾

Product Knowledge

Pulses, spices, staples, and sourcing

+2.0 pts earned
✅
📋

Store Hygiene Basics

Shelf standards, FIFO, presentation

+1.3 pts so far
▶
Level 2: Growth
💬

Consumer Conversations

Objection handling, LEAF method

🔒
💰

Pricing Intelligence

Value framing, competitor comparison

🔒
⭐

Sales and Excellence

Cross-sell, upsell, customer retention

🔒
Level 3: Mastery
🏪

Advanced In-Store Execution

Display optimization, seasonal planning

🔒
📲

Sales Ops and Digital Tools

SFA basics, reporting, escalation

🔒
🏅

Brand Ambassador Certificate

Final assessment, certification

🔒
Planogram Uploads
📸

Tap to upload shelf photo

Next upload due in 3 days
📸
Shelf Photo, 12 Jun
Big Bazaar, Andheri West
8.5/10
📸
Shelf Photo, 4 Jun
Big Bazaar, Andheri West
7.2/10
⭐ Complete this module to earn +2.0 Academy Points
AI EXPLAINER
3:24

Understanding DeHaat

Learn the story behind DeHaat Honest Farms. From farmer partnerships to 230+ quality checks, understand what makes this brand different and why it matters at the shelf.

Key Takeaways

✅ DeHaat works directly with over 2 million farmers across India
✅ Honest Farms products go through 230+ quality checks
✅ Every product is pesticide-free and lab-tested before packing

Quick Quiz +0.5 pts for 67%+

How many quality checks does each Honest Farms product go through?

50+
230+
100+
500+

Manager Dashboard

West Zone · 36 promoters
RS

Good morning, Rajesh

West Zone · Updated 18 Jun 2026, 9:15 AM

Avg Composite Score
74.2
▲ 12 pts vs last month
Training Completion
72%
▲ 14% vs last month
Active Promoters
33/36
3 not yet started
Avg Customer NPS
8.1
▲ from 6.4 baseline
Tier Distribution
5
Gold
14%
12
Silver
33%
14
Bronze
39%
5
At Risk
14%
Gold
Silver
Bronze
At Risk
Alerts
⚠️
5 promoters scored below 60 (At Risk tier). Coaching plans triggered automatically.
📸
8 planogram uploads overdue this week across 5 stores.
🏆
Priya Sharma hit 96/100 composite. Eligible for Star Promoter of the Month.
Promoter Roster
PS
Priya Sharma
Level 3 · Big Bazaar, Pune
CertifiedStar Promoter
96
Gold
RP
Ravi Patil
Level 2 · DMart, Mumbai
Top Referrer
91
Gold
AD
Anjali Deshmukh
Level 1 · Big Bazaar, Andheri
Foundation 66%
72
Bronze
SK
Suresh Kumar
Level 1 · Reliance, Nagpur
Not Started
38
At Risk
MK
Meena Kulkarni
Level 3 · Star Bazaar, Pune
Best NPS
89
Silver
Completion by Level
Foundation
88%
Growth
61%
Mastery
34%
Zone Leaderboard

📊 All Zones, June 2026

🥇 West
92%
🥈 South
84%
🥉 North
78%
East
71%
Quick Actions