Promoter AcademyIn-Store Education & Brand Immersion Program
The last touchpoint before purchase is the least prepared
A mobile-first Promoter Academy with a blended content model
Brand story to sales ops
AI + real footage + micro-drama
Zero-install PWA + gamification
Real-time tracking & ROI
Each module ends with a quiz. Pass all nine for Brand Ambassador certification.
A blended model — each format where it's strongest
HeyGen / Synthesia · multilingual at scale
"The Honest Aisle" · shot by Blend Crew
Farmer interviews · lab tours · product demos
Quizzes · pocket guide · execution checklists
12-episode micro-drama — scenario learning that sticks
Anjali's first shift
Customer confusion
Price comparison
Farm-to-fork story
Objection handling
LEAF method
The quick pitch
Planogram coaching
FIFO the hard way
Cross-sell moment
Honesty wins
SFA & escalation
How each content type should look and feel when produced
Clean presenter on branded backdrop. Multilingual via HeyGen / Synthesia.
Handheld warmth. Farmer direct to camera. Product close-ups on shelf.
Episodic 2-4 min scenario films. Light, watchable, bingeable.
Quizzes, pocket guide, execution checklists — built into the PWA.
Mobile-first learning on the phone they already carry
Track, nudge, and prove ROI — on one screen
Metrics that map directly to the program brief