Promoter AcademyIn-Store Training & Brand Excellence Program

Pesticide-Free Lab-Tested Farm-Traceable
Dal Ghee Rice Bajra Bay Leaf

Training Strategy & Content Plan  •  June 2026  •  Proposal by Tessarakt

The Problem

The Challenge

The last person a shopper talks to before buying is the least prepared

💬

Can't explain the brand story

💰

Premium pricing goes unjustified

🛡️

Misinformation risk at the shelf

📉

Lost conversions at point of sale

🎯

Compliance and trust exposure

Indian farmer

The good news

DHF has real farmers, real labs, and 230+ quality checks. It just needs to teach the story it already has.

The Approach

The Solution

A web-based training platform organized by promoter tenure. No app to install. Just a link.

📊

3 Tenure Levels

Training adapts by experience

🎥

AI Video Content

Multilingual, 4 languages

📱

Training Web App

Zero-install, browser-based PWA

📋

Training Dashboard

Scores, leaderboards, compliance

3
Tenure Levels
9+
Modules
4
Languages
~2 hrs
Total learning time
Learning Path

Tenure-Based Curriculum

Training adapts to how long the promoter has been in the system. Modules unlock based on their experience slab.

Level 1

Foundation

Under 3 months

  • 🌱 Understanding DeHaat
  • 🛡️ Pesticide-Free Difference
  • 🌾 Product Knowledge
  • 📋 Store Hygiene Basics
Level 2

Growth

3 to 12 months

  • 💬 Consumer Conversations
  • 💰 Pricing Intelligence
  • ⭐ Sales & Excellence
Level 3

Mastery

Above 12 months

  • 🏪 Advanced In-Store Execution
  • 📲 Sales Ops & Digital Tools
  • 🆕 New Product Updates
🏅

Brand Ambassador Certificate

Complete all levels to earn certification, a profile badge, and leaderboard recognition

Content Model

Content Strategy

AI-generated training content across two formats and four languages

AI Explainers 60% In-App 40%
🇬🇧 English 🇮🇳 Hindi मराठी Marathi ಕನ್ನಡ Kannada
🎥

AI Avatar & Animation

HeyGen / Synthesia, multilingual at scale

~60%
💻

In-App Interactive

Quizzes, pocket guide, and execution checklists

~40%
Live Prototype

The Training Platform

A simple web link. No app to install. Runs on the phone they already carry.

📊

Tenure-based learning path

▶

Video + quiz modules

🏆

Zone leaderboard, quarterly

📸

Planogram photo upload (every 7-10 days)

⭐

Composite promoter score

🌐

4 languages, zero install PWA

OPEN LIVE PROTOTYPE
Namaste, Anjali 👋
Level 1 · Foundation
Level 1 · Foundation
Understanding DeHaat
Pesticide-Free Difference
Product Knowledge
Store Hygiene Basics
🏆 Zone Leaderboard You: #12
Analytics

Training Dashboard

How the team tracks promoter readiness. Scores, leaderboards, and compliance at a glance.

Training Completion
62%
▲ 14% vs last month
Avg Quiz Score
81%
▲ 7% vs last month
Active Promoters
142/160
18 not yet started
Composite Score
7.2/10
▲ from 5.0 baseline

Completion by Level

Foundation
88%
Growth
61%
Mastery
34%

Zone Leaderboard (Top 3)

🥇 West
92%
🥈 South
84%
🥉 North
78%

What Managers See

  • Completion by level and zone
  • Quiz scores and trends
  • Zone-specific leaderboard
  • Planogram compliance scores
  • Composite promoter scores
  • Quarterly incentive tracking
  • Automatic training reminders
OPEN DASHBOARD PROTOTYPE
📋 Promoter details and target vs. achievement data fed via Excel uploads. No SFA or API integration required. Training activity tracked automatically within the platform.
KPIs

Measuring Success

Training outcomes that map directly to promoter readiness

✅
90%
Training Completion
All levels completed per slab
📊
≥80%
Quiz Score
Average across all modules
⭐
≥8/10
Composite Score
Training + planogram + consistency
📸
≥8/10
Planogram Compliance
Bimonthly photo audits
🏆
100%
Zone Participation
All zones active on platform
🔄
Quarterly
Content Refresh
New products and updates added